Pay Per Click Advertising – Or How Not To Lose Your Shirt On Google (May) May 5, 2021, 1:00pm PDT May 5, 2021, 3:00pm PDT

Imagine showing up in an online advertisement right when people are looking for you! Google makes it easy to get started with its advertising program, but it's even easier to waste gobs of money on it. Attend this session to learn how to write good ads, to effectively target them how to avoid costly keyword bidding wars and other common mistakes.

This class will cover:

1. Introduction to Google advertising.
2. Different types of ads.
3. Keyword and targeting strategies.
4. Measuring success.

Matt Cail started out in the world of message boards and web design. During five years as a Washington, D.C., consultant, he became knowledgeable about emergency communications and competition in the online video industry. He has worked in social media, search engine marketing, web design, and online advertising. Matt leads Super Charge Marketing is your one-stop social media firm for all of your social media marketing needs!

Workshop Fee: $35