I can help clients develop marketing and sales plans for business that are focused on consumer packaged goods.
My 40 year experience as a farmer, processor and marketer of branded food products could be helpful to startups and existing business who wish to bring food products to market. I have helped numerous businesses develop winning strategies and plans to introduce and grow market share of grocery and food service products. My particular focus has been on how to best leverage consumer preferences and purchase behavior in order to design compelling products that can gain and hold distribution in the marketplace. I am also experienced in how to develop & test product marketing messages in rapid in-market situations. This can help businesses refine how they differentiate their products in a crowded marketplace, as well as avoid costly errors. In addition to my food industry activities, I have spent over 12 years in helping poor farmers in Sub-Saharan Africa and South India develop marketing and sales plans for introducing innovative farm products into the marketplace.