As a business professor teaching marketing and consulting courses, I have worked with entrepreneurs in various stages of starting a business, from articulating the problem to be solved, to developing a product, to assessing the market, to fine-tuning the marketing plan.
I also have expertise in global marketing and have mentored entrepreneurs in developing their global marketing plans for a large variety of firms, including those "born global." Export market assessment and strategies are areas of my expertise.
My earlier careers in the food processing and agriculture industries have informed my practical approach to solving problems. I look forward to working with you to help solve your problems.
In addition to my career in academia and industry, I have served on a number of advisory boards, including not for profit organizations.
Ph.D. in Global Marketing from Washington State University.
M.S. in International Food Science from University of California, Davis.
B.S. in Food Science from Cornell University.