In 2015, Miami Herald makeovers gave small business owners across Miami-Dade County the opportunity to work, free of charge, with retired business experts to make their companies better. The Herald partnered with certified counselors from the Miami-Dade Chapter of SCORE, a nonprofit organization of volunteers who have been successful entrepreneurs. SCORE volunteer counselors use their experience and expertise in business to offer free mentoring services that help small businesses grow, improve and succeed. For each makeover, SCORE put together a team to dispense advice and assistance that helped small businesses like AAA Million Auto Parts in Little Havana, A-KiD’s Party Express in Hialeah and C.S. Orchids in Miami to develop comprehensive business plans, embrace social media and find new ways to engage their customers.
Recently, the Herald sat down with Orlando Espinosa of SCORE to take a look back at how a few of these small businesses that received a makeover in 2015 are doing today.
A-KiD’s Party Express
Back in March, SCORE counselors Doug Shavel, CEO of Galante Studio Distribution; Jorge Gonzalez, founder and principal of Vermis Analytics; and Senen Garcia, a Miami-based attorney, helped Daniel Guzmán and Isabel Arias, owners of A-KiD’s Party Express in Hialeah.
As often happens with small businesses, the owners do multiple jobs within the company. Guzmán and Arias were no different. They were so busy running the business day-to-day that marketing often fell by the wayside. They purchased the company from its previous owners in 2004 and never looked back. The SCORE team recommended that Guzmán and Arias use social media to market their business. The team advised Guzmán and Arias to create a Facebook page and to get a Twitter account. They showed Guzmán and Arias how easy it is to use these free options to reach out to customers. The team also suggested that Guzmán and Arias revamp their website and enable online payments.